Breitling and former NFL quarterback Boomer Esiason jointly launched the mechanical chronograph series B01 42 Super Bowl LVIII limited edition watch to support the Boomer Esiason Foundation. In 1993, Boomer and his wife Cheryl learned that their son Gunnar had cystic fibrosis, so they founded the foundation to fight this rare disease and provide necessary financial support for related research and treatment.
Boomer Esiason played in the NFL from 1984 to 1997 and won many honors, including the 1998 NFL Most Valuable Player Award, the 1995 NFL Player of the Year Award, the 1988 First Team All-Pro and the 1986 , Pro Bowl selection in 1988 and 1989. Additionally, he was awarded the Cincinnati Bengals Ring of Honor. Today, Boomer serves as an analyst for CBS’s The NFL Today program, and his cooperation with Breitling began in 1995.
This new watch is different from the standard model. It is unique in that it is decorated with the 58th Super Bowl logo on the back of the watch and is limited to 58 pieces. The 42mm case is made of 18K red gold, with a dark blue dial and black sub-dials, and can be paired with an 18K red gold Rouleaux bracelet or a black Rouleaux rubber strap. The watch is equipped with Breitling’s self-made B01 chronograph movement, which has been strictly certified by the Swiss Official Chronometer Testing Institute (COSC) and provides a power reserve of up to 70 hours. Like all mechanical chronograph series models, the watch has four indicators on the bezel that both protect the bezel and are interchangeable, allowing the wearer to choose the “countdown” or “countdown” function. The overall watch has excellent 200-meter waterproof performance.
The Breitling Mechanical Chronograph B01 42 Super Bowl LVIII Edition limited edition watch will be sold in Breitling boutiques, authorized retailers and official websites in the United States.
The rubber strap model is priced at US$24,000, while the 18K red gold bracelet model is priced at US$42,000, with one-tenth of the sales proceeds going to the Boomer Esiason Foundation.